The Hustle – Ideation Bootcamp 2020

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Get Ideation Bootcamp 2020 By The Hustle

Become a product idea machine
There are wonderful and scalable product ideas everywhere. But spotting them can be a challenge.

Join our intensive bootcamp to learn how to spot startup ideas that have a high chance to be huge.

Transform how you see the world.
The Ideation Bootcamp is an online program that’ll teach you a systematic process for finding new startup ideas.

Building your own product from scratch? Employed at a company iterating on existing products?

Save years of time and heartache by learning processes to discover products that can scale successfully.

What is the Ideation Bootcamp?
Building a $100m/year product is like writing a hit song.

Imagine staring with a blank sheet of paper, figuring out how your soon-to-be written song will reach millions of people.

“Will people like this? Will this be a hit?!”

From non-musician’s perspective, it looks like an unpredictable art that only geniuses understand!

But there’s another side to it: most hit songs have a ton in common. Similar chords, song structure, recorded in a major key, and with the vocals out front.

Maybe there is some science to it after all…
Building a business that customers love is the same thing…

From an outsiders perspective, it’s a random process that hopefully results in a product that people want and also makes a profit.

But like hit songwriting, there’s a science behind the madness that most people never consider.

See, I’ve built companies that’ve sold hundreds of millions dollars worth of products. There was a lot of luck (and art) involved, that’s for sure.

But there was also a systematic process I went through to generate ideas, and deciding which were viable and which were not.

Here’s how to increase your chances of success.
There’s no guarantee that the product you create will work and become a huge success.

If someone says they can teach you that…run! They’re full of sh*t.

But there absolutely is a process that you can implement early on, during your ideation phase, that can significantly increase the chances of success.

I’ve created great companies. I’ve built companies that were massive failures!

And it started with a blank sheet of paper.

Now, I want to teach you the ideation framework that I, and many others, use to go from that blank sheet to a scalable, successful company, starting with the beginning.

I’m inviting you to participate in the Ideation Bootcamp, a program that teaches a framework for finding interesting ideas, deciding which ones can be big, and getting early traction.

Whether you’re an employee at an existing company or you’re starting from scratch on your own…I want to help save you years of building something that no one actually wants.

Let’s make it happen,

– Gagan Biyani
Founder of Udemy, Sprig, and more

Meet Your Instructors

Gagan Biyani
Gagan’s the co-founder of Udemy, an online education company that’s raised over $200m in funding and is valued at $2 billon with hundreds of millions in annual sales. He also founded Sprig, a meal delivery service that raised $60m before flopping, teaching him what works…and what doesn’t. Before that, he was one of the first employees at Lyft.

Sam Parr
Sam Parr is the founder of The Hustle, a information brand with millions in advertising and subscription revenue. He also co-founded Hustle Con, a series of conferences with tens of thousands of attendees. Additionally, he’s bought and sold a handful of small companies ranging from $100k to $10m.

The Ideation Bootcamp
The Ideation Bootcamp is a 2-week virtual lecture series and private community for anyone who wants to build a product and company that can scale to a $100m a year in revenue.

Learn the framework that’ll save time, money and heartache.

You’ll learn how to discover big ideas. You’ll learn which ideas are viable. And more important, which are not!

Our goal? Increase your chances of building a hugely successful product before you even start.

Learn how to spot opportunity.

You’ll see the exact process I use for vetting different ideas. The same process I used before founding Udemy and other startups.

And you’ll get case studies of how successful startups went through the same process.

You’ll embark on a live, rapid and intense 2-week course.

You know what the best part of lectures are? The questions. Prepare for quality Q+A.

But don’t worry. Each lecture is recorded so you can view at your pace if you can’t make it.

The Ideation Bootcamp teaches frameworks for discovering winning business ideas.

Whether you work at a company and you want to iterate or launch new products within that company.

Or you’re starting a business from scratch…

Join us.

The Ideation Bootcamp

✔ 6 Live lectures: Lectures are ~2 hours long. Lectures are done live (virtually) and not pre-recorded. If you miss it, you can watch a replay.
✔ Private community: Hundreds of other students as well as the lecturers will be available to chat.
✔ ​Pre and post readings: Want to learn more about each topic? Great – we’ll have resources.
✔ ​Q+A sessions: Chances to ask questions to the lecturers after each lecture.

Have you ever wondered how some people launch multiple startups in a lifetime that become immensely successful?

Unless you’re one of the few weirdos who track booming waste management companies, you likely haven’t heard of Wayne Huizenga.

Huizenga founded Waste Management (creative name, eh?), a $14 billion a year garage disposal company.

After that, he launched AutoNation, a $21 billion automotive business. Then to top things off, he created Blockbuster video (RIP).

Another example is Jack Dorsey, founder of Twitter and Square.

I obsessed over people who start successful companies in different industries.

Luck and skill are huge factors.

But finding the angle is one thing these people have that most don’t.

The process people like Dorsey and Huizenga go through to find opportunities? That’s what I’ve studied for years.

The Ideation Bootcamp aims to give you the ability to spot opportunities in a non-random way. We want you to de-risk your product in the ideation phase so you save time, money, and heartache.

This program does not mean you will 100% create something that works.

But it will take you from blindly throwing darts at the wall to knowing knowing the technique of proper aiming through practice and process.

We look forward to seeing you on the other side.

What You’ll Learn
Customer Discovery
Often, markets pull a great product out from the creator. Like catching a tidal wave. And the creator’s only job is to keep up with demand and listen to customers.

But that’s rarely case. Rather, there’s a customer discovery process to customers to tell you exactly what to create.

Few people are naturally gifted at this. Some are. So, for us mere mortals, it’s a skill to be learned.

Ideation Frameworks
There are proven ways to find viable ideas. Sifting through garbage to find gold. Part art, part science.

You’ll learn tactical skills to consistently generate optimistic but realistic business or products ideas (and how to adapt current ones).
Finding the Hook
Some call this their A-ha! moment. We like to call it “the angle”. A successful product may have multiple angles, but it least needs one. This angle becomes your wedge helps you break into a market.

You’ll learn how to spot potential angles during the ideation phase.

Minimum Viable Validation
After creating an idea, there are ways to quickly see if you’ve nailed the right angle and if your idea has potential.

This includes looking at other companies in the space, talking to customers, and a few other nifty tricks to help make sure you’re working on a winning idea.
Business Model Engineering
Two products can be exactly the same. And yet, one can be a 10x bigger business with happier customers. One of the secrets? Price and positioning.

We’ll explain how to analyze different business models and decide which one is best.

Baked-In Distribution
There are amazing products that fail. There are horrible products that are successful. The trick: wonderful distribution.

This is not a growth marketing course. But we will show you how to bake distribution into your ideation process – a skill that can make or break your product.
And so much more…

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