Adrian Morrison has been a recognizable face in the dropshipping and ecommerce education space for nearly a decade. Between eCom Success Academy and Instagram Mastery, he’s built a real business around teaching other people to build theirs. The question worth asking in 2026 is whether his material has aged well, or whether it’s coasting on an older reputation.

Who Is Adrian Morrison?

Morrison is a genuine, verifiable ecommerce entrepreneur, the founder of multiple seven-figure dropshipping and Shopify stores, and the brother of fellow course creator Anthony Morrison. He launched eCom Success Academy back in 2017, hosts a free weekly YouTube show called Profit Power Hour, and has stayed visibly active in the space rather than vanishing after a single course launch. That’s a meaningfully different profile than the anonymous, alias-only sellers that dominate this niche.

What’s Inside eCom Success Academy

ESA covers the full dropshipping playbook: product research, Shopify store setup, and a heavy emphasis on Facebook ad campaigns, reportedly more than 60 lessons’ worth. The bundle also throws in email marketing training from his brother Anthony, basic outsourcing guidance, and a proprietary product-spying tool called Sizzle Product Sniper that scans AliExpress and Facebook for trending products. Pricing sits at $2,495, or three payments of $997.

Instagram Mastery, his other major release, focuses on building niche Instagram pages for influencer traffic and brand promos, plus a now-dated strategy built around the Swipe Up feature in Instagram Stories.

The Aging Problem

Here’s the catch: a lot of this content was recorded years ago, and digital marketing moves fast. Facebook’s ad platform has changed dramatically since ESA’s last meaningful update, TikTok ads didn’t even exist when most of the lessons were filmed, and the Swipe Up Stories feature that Instagram Mastery is built around has since been replaced by Instagram’s link sticker. Several independent reviewers have flagged that Morrison himself appears to have shifted focus toward newer free offers rather than actively maintaining ESA, and that cheaper, more current alternatives now cover the same ground for a fraction of the price, sometimes with extra modules ESA never included, like influencer marketing or SEO traffic.

What This Means for Buyers

None of this makes Adrian Morrison a fraud, his business credentials are real, and the course was genuinely solid when it launched. But paying nearly $2,500 in 2026 for training built around a platform landscape that no longer exists is a tough sell when newer, far cheaper courses are actively maintained. If you’re set on learning from Morrison specifically, his free Profit Power Hour content is a lower-risk way to sample his current thinking before committing to the paid program.

Where it lands: a once-strong course that hasn’t kept pace with the platforms it teaches. Worth a hard look at the alternatives before buying.Share